Jason Butcher was born in Aldershot, England, and then moved to a small village in the Surrey Hills where he now resides, firmly ensconced in village life, involved in organising quiz nights, the annual summer show, and charitable events around total dedication to his craft.
He is a master still-life, people, and conceptual photographer, frequently asked by clients to bring his bold and meticulous vision to solving their most technically challenging shoots. Jason’s thoughtful process and polished vision help to elevate the brands of his wide-ranging clients in the healthcare, technology, house and home, product and business world.
About the studio:
From product to lifestyle we shoot pristine imagery. We produce crisp stills imagery of moving subjects with short duration flash and slo-mo motion footage at 1000 frames per second or more.
A relatively recent name has come about for what we do: Visual Engineering - which tends to encompass image makers that use a whole raft of gadgets and gizmos alongside the traditional equipment and a touch of years of knowledge and experience to create the finished photograph or motion clip.
Our stills and motion content production is augmented with our high speed robot arm which can be used for both disciplines:
For stills, for example, we can save positional data for use on future shoots to maintain consistency with angle of view, or when coupled with a turntable, create 360 degree product photography which can be used in it's most basic form for navigating around a product on a website or the same imagery can be pulled into AR (augmented reality) creators for that added dimension.
For motion, some ideas are, we can program the robot to glide effortlessly over a scene or around an object, which could be a product or person. This could be done at normal speed or at high speed for the slo-mo effect. By coupling high frame rate photography with moving the camera fast can transform a slo-mo shot from a static view to a shot with added depth. The robot’s movement is accurately repeatable, so multiple passes can be shot, for example each pass could have different lighting or could include different products or props, the options are endless and all of which allow for technical, aesthetic or ‘magical’ effects to be achieved during post production and the manipulation of each pass layer.
Whether we're shooting stills or motion we can include motors and pneumatics, all timed together precisely. Motors can power turntables, rotators, droppers, conveyors etc. and pneumatics push or pull at a variety of speeds and distances. Think of food ingriedients flying through the air crashing together to illustrate what a product is made from or a coffee machine and its features explored by coupling the robot with a turntable.
The robot can also be used as a model mover; so in this instance we can attach a product, or light etc. and move it in front of a static camera. This allows you to replace or reduce your reliance on CGI because we can shoot your products in this way, in real time, and create CGI type moves often faster and more cost effectively than traditional CGI.
Drive-in studio with floating ceiling plus all the usual pre-requisites, plenty of on-site parking with close easy link to M3 J4.
Sustainability - Green Credentials
Jason and the team are working hard for all shoots to be fully sustainable. The studio is well versed in: saving on printing, re-using all the polystryrene & correx that was purchased many moons ago and will be recycled/replaced only when necessary, reducing water bottles, rehoming all shoot leftovers and recyling or composting what we can. Shoots need not cost more to achieve sustainability if everyone helps do their bit. The studio uses all the help on the subject provided by Adgreen to better our impact on the planet and keeping it green for everyone who follows us.